Growing Opera in a market dominated by mainstream browsers with much larger market share and stronger brand recognition.
Most users were already locked into default browser ecosystems, making switching behavior difficult to influence. The challenge was therefore not only to increase awareness, but to make Opera culturally relevant and attractive to younger digital audiences through localized creator campaigns and performance-driven user acquisition strategies designed to generate measurable adoption and ROI.
My role focused on digital growth and creator-led acquisition for the Italian market.
I managed influencer partnerships, localized campaigns and performance-oriented activations designed to drive measurable user acquisition and ROI. This included creator outreach, negotiation, campaign coordination and adapting global strategies to the local market.
Case study
Driving Adoption in a Competitive Tech Market
Key Result
Generated positive ROI through localized creator acquisition campaigns.
Market Impact
Applied creator-led marketing strategies to a traditionally performance-driven software category.
Ecosystem
Montlhy budget Managed
Leadership Scope
Opera showed me that even highly functional tech products can become culturally relevant through the right creator and localization strategy.
It reinforced my belief that performance marketing works best when combined with authentic audience connection.
Next selected work.
(2016-25©)
